It is always good to be reminded at the power of simplicity, and BJ Fogg provides a thoughtful framework for understanding it… It is generic, but applies to domain of software development as much as to any other.
Paradoxically enough, his presentation could have been made simpler… IMHO 😉
“In this video BJ Fogg discusses the six resources in his model of simplicity. They include: time, money, physical effort, brain cycles, social deviance and non-routine. Simplicity is a function of the scarcest resource at that moment.”